Ellie Platt

Lennar® uses "Everything Included®" as its primary branding and marketing campaign. Instead of emphasizing the business aspects of the builder or technical aspects of the housing, we focused on what comes with it:  community. One way we took this one step further, was to demonstrate the company's allegiance to communities, and create publicity for Lennar®, we arranged for it to partner with the local no-kill humane society - creating a "no home is complete without a pet" campaign.  This included the pets going to Lennar®'s events and using adorable cutouts of the animals needing homes in the advertising and at live events.  All together, the successful campaign emphasized forever homes for two - and four- legged creatures, alike.

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