Lennar®

Lennar® uses "Everything Included®" as its primary branding and marketing campaign. Instead of emphasizing the business aspects of the builder or technical aspects of the housing, we focused on what comes with it:  community. One way we took this one step further, was to demonstrate the company's allegiance to communities, and create publicity for Lennar®, we arranged for it to partner with the local no-kill humane society - creating a "no home is complete without a pet" campaign.  This included the pets going to Lennar®'s events and using adorable cutouts of the animals needing homes in the advertising and at live events.  All together, the successful campaign emphasized forever homes for two - and four- legged creatures, alike.

DIGITAL | PRINT | MEDIA

lennar, Ellie Platt, email design, pet adoption, email
lennar, Ellie Platt, flyer design, pet adoption, flyer
lennar, Ellie Platt, cutout design, pet adoption
lennar, Ellie Platt, email design, fall festivall, email
lennar, Ellie Platt, fall festival, flyer design
lennar, Ellie Platt, fall festival, newspaper ad, post and courier, advertisement, ad design
Ellie Platt, lennar, email design, email, 1st birthday
Ellie Platt, lennar, flyer design, 1st birthday
lennar, Ellie Platt, Tree Tops, email design, email,
lennar, Ellie Platt, Tree Tops, brochure design
lennar, Ellie Platt, Tree Tops, brochure design
lennar, Ellie Platt, direct mail, email, email design
lennar, Ellie Platt, direct mail, postcard
lennar, waterside, tshirt design, Ellie Platt
lennar, waterside, tshirt design, Ellie Platt
Back to School Bash, Lennar, waterside, Ellie Platt, instagram frame
Back to School Bash, Lennar, waterside, Ellie Platt, instagram frame